Marketing General Inc.
Marketing General is a full-service marketing agency that focuses 100% on helping associations grow revenue. Our competitive advantage is that we help associations develop best practice strategies AND we execute those strategies on behalf of the association. We focus on growing membership, conference attendance and certification program participation.
Resources from Marketing General Inc.
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Thursday, April 18, 2024 Marketing General Inc.The 2024 Association Economic Outlook Report
We are delighted to announce the release of the much-anticipated 2024 Association Economic Outlook Report. This comprehensive report offers invaluable insights into the expectations and strategies of associations for the year ahead.
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Tuesday, January 23, 2024 Marketing General Inc.Associations Can (and Should) Advertise on TV in 2024!
A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
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Thursday, January 11, 2024 Marketing General Inc.The 2023 Membership Marketing Benchmarking Report
MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.