4 Ways a Digital Resource Library from Lead Marvels Benefits Your Association
When selecting a new revenue source, it’s important to consider if and how it conforms to your association’s brand and value proposition. There is little point in creating an alternative income stream if it alienates members, overtaxes your internal resources, or fails to support your mission. At Lead Marvels, we build and manage “Digital Resource Libraries” or “Knowledge Hubs” for associations. Here are some of the primary ways a Digital Resource Library can help your organization.
ENHANCED VALUE
Members consider access to relevant and timely industry information one of the most important benefits of belonging to a professional association. A free resource library, stocked with highly relevant, frequently updated, curated content specifically targeted to your members’ needs and interests, provides value to your members and enhances the value of membership.
ONGOING ENGAGEMENT
A Digital Resource Library, accessible 24/7/365, means that members no longer have to wait for the next conference, meetup, or another event to learn about advances in their industry. Instead, they can proactively access material and connect with relevant sponsors and vendors on their timetables. This brings them back to your website again and again, where they’ll have the opportunity to be reminded of the other services and benefits that they enjoy as members.
DEEPER INSIGHTS
No association can ever learn too much about its members. A tech-enabled Digital Resource Library can give you deep performance analytics on the topics, formats, and resources that your members engage with most. With the insights gleaned from these analytics, you can develop content and programs of your own to better serve your members’ needs, which in turn will help you retain current members and attract new ones.
NON-DUES REVENUE
Last but certainly not least, a Digital Resource Library supports your association’s bottom line. Since Digital Resource Libraries may include thought leadership content from sponsors, your association has a new source of incremental recurring revenue — revenue that can be used to grow your membership and expand your offerings.
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Resources
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White Paper
Monday, January 20, 2025 Lead Marvels IncHow to Think Like a Content Marketer to Deepen Member Engagement
In this installment of our acclaimed Association Executive Guide Series, discover how forward-thinking content strategies can transform member engagement. -
Guide
Wednesday, December 11, 2024 Lead Marvels IncHow to Maximize Non-Dues Revenue with a Third-Party Partnership
Learn how strategic third-party partnerships can help your association overcome resource constraints, expand member value, and unlock sustainable non-dues revenue. -
White Paper
Monday, October 21, 2024 Lead Marvels IncHow to Integrate Social Media Into Your Member Engagement & Recruitment Strategy
Is your association struggling to cut through the noise and engage members in today’s digital-first world? Discover how to leverage social media as a powerful tool to boost member engagement and attract new members.
Watch this panel discussion recorded at Non-Dues-a-Palooza and learn how three association leaders are using a Digital Resource Library to engage members and boost non-dues revenue.
Meet Some of the Lead Marvels Team
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Michael Palacios
President
Jessica Ikaika
Director, Customer Success
Schedule a meeting with our CEO, Jeff Schottland
About Lead Marvels Inc
Using these solutions, members get access to a steady stream of high-demand resources and content, sponsors get business development and thought leadership benefits, and associations earn incremental, non-dues revenue and deeper member engagement and insights.
Our unique solutions are fully managed by our team of experienced experts, which makes our solutions completely turnkey and automated for our association partners. Lead Marvels can also fully manage the sales effort on behalf of our association partners.
For more information or to request a free demo, visit https://www.leadmarvels.com/associations and follow #LeadGenMadeEasy.
