Video is an important marketing tool that associations can utilize to their advantage. Video can help build trust as it allows you to show, rather than just tell, and can form connections between people.

This eBook explores ways that video can help meet goals, such as:

• Increasing your brand awareness;
• Achieve your goals;
• Engage your volunteers;
• And, better promote your events.

Follow along in each chapter as we dig into these goals and ways your organization can use video to achieve them.